pivot creative logo rotates 3x

me

Constantly striving to conceptualize and create work that communicates with clarity, strength, integrity, and humor whenever possible.

Developing creative communication solutions since 1990

Professional visual solutions

30+ years of experience

Unique messaging that turn heads

Agency experience at freelance pricing

my background

For over 30 years, I have worked hands-on to strengthen clients’ identity/branding and competitive positioning for their clients and markets. Successful communication requires continuous improvement, which requires a team approach. This two-way dialogue is critical in developing distinct, sophisticated visual solutions that express your branding and messaging.

Diverse in my experience (agency creative director, firm partner, in-house corporate designer, and now pivoting to contract creative). Along with strong coffee, assisting my clients in developing unique approaches to their business communications is my thing.

Branded visual elements include logo development, stationery packages, print collateral/brochures, sales materials, custom direct mail, outdoor billboards/campaigns, product packaging, publication and digital ads, tradeshow visuals, annual reports, catalogs, signage applications, WordPress website design and development for existing or new sites, E-news campaigns, photography/video direction, messaging, and more. In my 30 years of working as a creative director, I have a wide range of experience and so many stories to tell.

Yvonne Korvela pic

In my free time, I enjoy a nice glass of Cabernet Sauvignon, proudly watching my two daughters thrive as strong young women, walking with my friends (and my dog), and creating acrylic paintings.

years of experience

logomark creation

website development

earned golf eagles

AmeriNet website image
• Hosting set-up
• Domain registration
• eCommerce development
• Website maintenance
• Custom web design service
• Content development
• Calendar intregration
Graphic Design image
• Marketing materials
• Brochures & catalogs
• Packaging
• Tradeshows displays
• Digital ads
• Social graphics
• Photography direction
Branding image
• Logo & logomark dev
• Visual elements
• Messaging
• Brand usage guide
• Reveal & rollout

I’ve had the pleasure of working with Yvonne McKessy for over 30 years, and she brings exceptional talent, vision, and experience to every project. From small campaigns to full brand overhauls, she consistently delivers visuals that are both compelling and enduring.

Yvonne transforms simple ideas into stunning, resonant designs that exceed expectations and elevate brands. Her blend of strategic thinking and artistic skill makes her an invaluable asset to any team.

~ Julie Benedict, Community Foundation for Muskegon County

I have used Yvonne's designs for years to enhance our marketing. Yvonne is easy to work with and she delivers a superior final product.

~ Vickie, AmeriNet

Let’s pivot.

Ask about a free branding audit.

ready to chat, I’m listening

(231) 638-0759

Let's get coffee.

Email

yvonne@pivotcreative.us

Home Office

12556 Retreat Dr., Grand Haven, MI 49417