Logo reFresh:

The Challenge:

To ensure we maintain the current logo brand equity, we will keep the lighthouse as the main logo mark and build on the current color palette.

GOALS:

The refreshed logo will feature a simplified, more sophisticated mark designed to perform seamlessly across both digital and traditional platforms. New elements introduced in the logo update will carry through the overall branding, helping to create a cohesive visual identity. This modernized approach will elevate the look, feel, and color palette while maintaining brand recognition.

The solution must also reflect the needs and desires of the community, with a focus on preserving its historical character while embracing its natural beauty and recreational opportunities.

FORMER LOGO

The Result:

The result is a modernized logo that retains the trust and familiarity of the original while offering a softer, watercolor-inspired feel. The lighthouse stands strong—symbolizing hope and resilience, and better reflecting the spirit of the community it serves.