portfolio

A unique and strong branded presence is the only way to rise above today’s digital noise. My passion is helping clients define their business superpower, then carefully craft the visuals and messaging to tell the world why they are special.

Successful branding solutions begin with coffee and a few questions.

Let’s pivot.

WordPress Website Development

Together we identify the primary purposes for your website and build it to simply get the job done. By creating a solid website development plan, together, we make the process a rewarding journey. I aim to weave your branding visuals, messaging voice, and website function into a strong fabric that looks good and fits you well like your favorite jeans.

Website Collaboration

Hosting set-up & domain registration
eCommerce development & maintenance
Custom web design service

Branded content development
Calendar intregration
Custom form development

Logo & Logomark Development

A logotype is a logo centered around a company name or initials, while a logomark is a logo centered around a symbolic image or icon.

Each unique solution reflects the client’s branding story and helps build customer relationships.

The result is a modernized logo that retains the trust and familiarity of the original while offering a softer, watercolor-inspired feel.

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Branding

Branding is the foundation of the beliefs or opinions about your business or products. The branding process is simple: together, we define your story and superpower and write your story to ensure you build a strong relationship with your customers. Then we construct or review the foundation elements: your visuals, messaging, and actions. When all your branding efforts support each other, it creates a story the reader can’t put down, like The Fountainhead.

Salon297 branding is clearly high-end and expresses a unique personal style through the many services logomarks. These strong logomarks are strong when used separately and work smoothly together to elevate the Salon branding.

reBrand Project

A2G® Wheel Company is an OEM wheel supplier for heavy- and medium-duty trucks and commercial trailers in North America. The brand is professional, strong, and trusted to protect against wheel corrosion.

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The Furtastic Nanny business card has a running pup from card to card, supporting the fun pet crazy branding. All branding messaging is genuine and clearly expresses how much Alyssa loves her clients.

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I’ve had the pleasure of working with Yvonne McKessy for over 30 years, and she brings exceptional talent, vision, and experience to every project. From small campaigns to full brand overhauls, she consistently delivers visuals that are both compelling and enduring.

Yvonne transforms simple ideas into stunning, resonant designs that exceed expectations and elevate brands. Her blend of strategic thinking and artistic skill makes her an invaluable asset to any team.

~ Julie Benedict, Community Foundation for Muskegon County

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I have used Yvonne's designs for years to enhance our marketing. Yvonne is easy to work with and she delivers a superior final product.

~ Vickie, AmeriNet

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Let's get coffee.

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Email

yvonne@pivotcreative.us

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Home Office

12556 Retreat Dr., Grand Haven, MI 49417

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